Marketing Pattern Analysis of the King Chilli Cultivation in Peren District of Nagaland

Background: The King chilli cultivation in Peren district is very common practice Nagaland state, which influence the socio-economic status of family due to daily diet, so present research work have been highlight marketing cost and price analysis. Methods: investigation for data collection works was carried out during agricultural year 2019 2021 with a total 60 respondents; selected by following multi-stage stratified simple random sampling technique known about factors responsible production. Result: Study reveals overall benefit-cost ratio over on sample farm 3.27: 1. Total four channel were identified efficiency Acharya’s method higher (0.13) A.